How can the questions you ask win the minds and hearts of  prospective clients?
Aug 22, 2018
Bill Burnett, Founder Sales P.A.R. Excellence
How can the questions you ask win the minds and hearts of prospective clients?

Bill Burnett is an experienced international executive who has worked with local teams in over 65 countries. He is an avid student of human nature, neuroscience, and behavioral economics and has written five books that apply these insights to improve business outcomes. He works with manufacturers focused solely on their two top issues, sales and talent. Bill has developed and is currently implementing a business operating methodology that leverages proven techniques for growing manufacturing companies that enables them to attract, motivate, and retain top talent. Manufacturers operate in a complex environment that demands high coordination, where skills in problem solving, innovation, and people management play a deciding role. Bill’s Manufacturing P.A.R. Excellence methodology improves a company’s ability to succeed and grow quickly.
A question worth asking, is worth asking well. What we can learn from combining insights from Behavioral Economics, Psychology, and Neuroscience can show us how to craft powerful questions that get us both, information gathering, and have cognitive impact. We can take practically any open-ended sales question and turn it into an impact question by rewording the question.

Host: Marc Munder